Aptus Capital Advisors works with Gulf Coast Financial Advisors in a "Sub-Advisor" role. The shared goal is "True Diversification" for GCFA's clients. 

Aptus designs risk-managed strategies designed to help clients stay invested through the ups & downs of market cycles. Part of these strategies include upside capture through downside hedging.

This approach is designed to produce what every investor wants: potential for growth and income while defending against their most feared risks.

Why should someone invest in the stock market? To meet future spending needs, right? Unfortunately, putting today’s dollars under the mattress is not going to get it done. Aptus designs their portfolios to help harness the power of compounding, to meet client needs, and to empower the advisors at Gulf Coast Financial Advisors to consistently deliver on the following three client questions:

1. Am I going to be ok?
2. Can I maintain my family’s quality of life?
3. Can I improve it?

All investing involves risk, so, what are the risks?

The primary investing dangers that investors worry about generally fall into one of two categories:

• Longevity Risk (Sneaky, hard to recognize in the moment)
• Drawdown Risk (Can strike without warning)

How Can We Balance Risk and Return? We start by getting back to True Diversification and our approach: 

1. Prudent allocation to areas of higher potential return (stocks).
2. Reducing drawdown and the emotions that come with it.
3. Turning market drawdowns into opportunity.

In Aptus founder JD Gardner's words, "Aptus is proud to help advisors serve the lifeblood of financial services clients. While we’re always happy to help manage a $20m household, the majority of our days are spent helping the advisor make sure that their $1m-$5m families are a) positioned properly and b) confident in that positioning."

"With stocks and bonds correlating more closely, we think an extra set of eyes can only help advisors help clients. We feel privileged every day, to sit alongside fiduciaries and support their practice in every way possible. Our focus on risk mitigation plays a key role, but we think consistency in and consistency of messaging is equally important to keeping clients confident enough to gain the benefits of long-term investing."

To learn more about Aptus Capital Advisors, visit https://aptuscapitaladvisors.com/. Note: this will take you away from the Gulf Coast Financial Advisors website. 

Aptus Capital Advisors Disclosure:

Aptus Capital Advisors and Gulf Coast Financial Advisors are separate and distinct organizations, and are not affiliated. Aptus receives payment for investment management services directly from Gulf Coast Financial Advisors and not from clients' accounts. There are no revenue sharing or referral fees paid to, or received from, in regards to Aptus Capital Advisors' role with Gulf Coast Financial Advisors.

For more information about Aptus, or to receive a copy of our disclosure form ADV and Privacy Policy contact us. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any securities. Aptus Capital Advisors website and its associated links offer news, commentary and generalized research, not personalized investment advice. This website is for informational purposes only and does not constitute a complete description of our investment services or performance. Nothing on this website should be interpreted to state or imply that past results are an indication of future. All investments involve risk and unless otherwise stated, are not guaranteed. Be sure to consult with a tax professional before implementing any investment strategy. Aptus Capital Advisors is a Registered Investment Advisor (RIA) registered with the Securities and Exchange Commission and is headquartered in Fairhope, Alabama. Registration does not imply a certain level of skill or training.

Here is the core team at Aptus Capital Advisors: