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Meet your office administrator, 

JoAnn Steele

JoAnn handles the day to day tasks of Gulf Coast Financial Advisors, including onboarding new clients and existing client servicing. 

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Will Steih

Financial Advisor

Will Steih serves as both a Certified Public Accountant (CPA) and a licensed securities professional. With over 20 years of experience in the Financial Services Industry, Will is an advisor focusing on Qualified Retirement Plan Design, Implementation and Participant Education. Will also works hand in hand with high net-worth business owners and individuals to coordinate their Wealth Management and Financial Planning.

Will’s approach to these services begins with building a strong relationship with his clients by understanding their concerns, liabilities, and knowledge of retirement plans and investing in general. There are many factors to consider when determining what make a retirement plan successful. The end result is to have every participant retiring with adequate savings and education in order to enjoy their retirement.

He is a graduate of the University of Georgia and holds FINRA series 7, 24, 63, and 65 registrations as well as his Life and Health insurance licenses in multiple states.

Will is active in his church and is the Board Treasurer of Discovery Place. He enjoys sports, coaching, mentoring, and spending time with his beautiful wife and family.

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JoAnn Steele

Office Adminstrator

JoAnn handles the day to day tasks of Gulf Coast Financial Advisors, including onboarding new clients and existing client servicing. 

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Josh Null


Josh grew up at Wappapello Lake, Missouri, a Corps of Engineer's lake situated at the edge of the Ozark Foothills in Southeast MO. Wappapello is a beautiful, rural place bordered by the Mark Twain National Forest and the Mingo National Wildlife Refuge, so Josh got to enjoy a very "country" upbringing, whether going fishing with his Grandpa Null, running heavy equipment with his Dad, Harold Null, or walking a rain swollen creek with his trusty sidekick, Mama Dog. In 1993, Josh graduated Valedictorian from Puxico High School, and enrolled at Missouri State University (Southwest Missouri State, at the time) in Springfield, MO. Josh attended college on an academic scholarship, as well as earning a Bright Flight scholarship for his ACT score. In 1998, Josh graduated Magna Cum Laude with a double major in Economics and Business Management, earning his Bachelor of Science degrees in both. After college, Josh embarked on an entrepreneurial career that eventually led him to entering the financial services industry in 2009.  

Josh married his soulmate, Jennifer Null, shortly after graduating college. They and their three children, Payton, Ashton and Josephine, live in Fairhope. Josh and Jennifer are members of Christ the King Catholic Church in Daphne, where their children also attend school. Their family is heavily involved in sports, school and church activities. Their family also greatly enjoys taking their boat out on all of the wonderful waterways of Lower Alabama and spending as much time as possible outdoors.  

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Brenda Pennoni

Client Experience Specialist

As the Customer Experience Specialist for Gulf Coast Financial Advisors, Brenda brings extensive experience in banking and corporate accounting combined with a client-first mentality and personality. Brenda is available for all client wants and needs as well as assisting with helping both our advisors and our clients navigate the fiduciary landscape. Brenda also supports our advisors with all the vital information they need to ensure that each client gets the best possible service