How using video can build your brand - even during a time of crisis

Download the episode on Spotify here / Apple here / YouTube here.

Covid has struck, so Josh & Jay pivot to our “Building your Brand in a Time of Crisis” series, where we bring local business owners & entrepreneurs into the studios of Deep Fried to discuss specific, actionable tips and ideas to help other business people & professionals navigate the Covid crisis, especially as it relates to using technology and online platforms to stay in communication with clients and potential clients to strengthen their brand when we finally emerge from our current situation.

In this episode, Josh & Jay welcome Jennifer Null, the owner of Gulf Coast CPR Training, a Fairhope, Alabama based American Heart Association training site that provides ACLS, BLS, CPR/AED and First Aid training and certification to groups and individuals along our Gulf Coast. Jennifer also offers a Babysitter Bootcamp for beginning babysitters & mother’s helpers’ ages 11 to 17 that teaches marketing, etiquette, how to respond in a CPR or choking emergency and how to use an AED. Jennifer has also distinguished herself by building her own personal brand in a “transactional” type industry, where customers often find and reach out for her CPR services. Jennifer has done this by going out of her comfort zone by recording marketing & educational videos & podcasts, spread across multiple social media platforms, websites and Google. Listen to learn how you too can step out of your comfort zone and use self-produced videos to build a brand that resonates and connects with consumers, even in a time of crisis!

Key Takeaways:

You don’t have to “love” social media to leverage it’s benefits of building a personal brand – you just have to step outside your comfort zone.
Jennifer’s production of marketing videos featuring herself where a huge turning point in building her personal brand.
Jennifer has positioned herself as the “go-to” resource for her services along the Gulf Coast by using multiple online platforms.
Jennifer’s presence on these multiple platforms has organically increased her SEO for people looking for her types of services.

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